Everyone has that one camera they simply love. Mine is the Fujifilm X100F. I might even have a little obsession with it. It’s just so fun to shoot with and has such a great image quality.
Here I break down 5 reasons for loving my Fujifilm X100F
1) Perfect Size
The X100F is perfect for travel, it fits in your pocket or pocketbook, and can go anywhere with you.
Because of it’s fixed lens I was even able to bring it in a big concert that didn’t allow ‘pro’ cameras in for the show. Their classification of ‘pro’ was having a camera with interchangeable lens. So it worked out for me.
I was able to get pretty close and snap one of my all-time favorite images.
2) Discreet, Low Key Design
It works really well as a street photography camera. The Fujifilm X100F is really discreet. People seem to be less camera-shy or nervous around the camera when compared to a big DSLR/lens combo.
I’ve also had a lot of people write it off as a film camera which is a pretty good conversation starter if you’re interested in that. But also at the same time they’ll leave you alone if you want. Super discreet.
3) Fujifilm’s Color Science
Another reason is the the color science behind Fujifilm cameras. The images are superb!
The yellows are beautiful. The Blue really stand out. And Fujifilm crushes skin tones!
I love carrying this camera to family birthday parties or out about with friends to capture simple yet high quality images.
4) Manual Controls
Next, we’ve got the ease of changing camera settings via it’s manual controls.
It’s the ability to change things just “click click click” everything is easy and within quick reach.
I love the aperture setting ring. Something I probably use the most for the X100F. I mostly hang around at the f/2.8 aperture as I found anything below that can be a little soft. Sometimes I venture up to f/5.6 or f/11. Not a big fan of the camera’s starbust’ing on the higher number’d aperture settings.
5) Built-In ND Filter
Last big reason is the built-in ND filter. Which actually cuts down on some of the sunlight coming into the camera. If you’re shooting in bright light again but still looking to get that bokeh, the built-in ND filter will help make that shot possible.
Another sub-reason or 5b if you will, is the ability to customize a lot of the buttons on the camera. Through this I’ve assigned the ND filter command to the ‘Function’ button. You can also assign other camera options like light-metering, film simulations, focus options and more!
Going back to the ND-filter, it’s a 3 stop filter. So if you have a separate filter system, like the NiSi Filter System (Amazon Link) I use, then you can combine the built-in filter with a larger 10 stop filter if you’re trying to shoot long exposure shots in broad daylight.
6) Film Simulations* (New Addition To The List)
Can’t believe I didn’t have Fujifilm film simulations on the list when I first made this post/video. Maybe I didn’t use them enough back then. I don’t know. Whatever the reason, I’ve now added it to the list and updated the title!
And Fujifilm gives you the ability to shoot both in JPEG & RAW. Meaning you can digitally mimic shooting film with film simulations and transfer them straight to your phone to put on Instagram/website, but then still have the RAW file to play with in full color back home on your laptop.
I made a short Youtube video on the same subject a while back if you’re interested in watching/listening. I’ve embedded that below.
You can rent this camera through Lensrentals.com. That’s an affiliate link, so if you rent the camera through that link, I’ll make a small commission. Much appreciated it!
Also if you’re shooting with the Fujifilm X100F, let me know what you think about it in the comments below.